Mobile applications have become the most popular platform for consumers globally. It is imperative that you have a well versed strategy to promote your application for higher downloads and engagement.

App Store Optimization (ASO) improves your mobile application’s visibility on platforms such as Apple App Store and Google Play Store. However, ASO does not only mean to get your app on the top rankings but also require focuses on the click through rate (CTR).

Here are some useful tips for App Store Optimization.

It is very important to use the right keywords to reach your target audience. You need to plan out your keywords. Keep a check on your competitor’s keywords as well.

Optimized title and description can help improve your app’s ranking. Use no more than 25 characters in the title so that users can read the entire context on their screens. The app’s description should have the keywords related to your application. You should not include more than 250 characters in your description.

Another effective way to improve your ranking and CTR is by uploading the app’s screenshots. Most of the users will look at the screenshots that you have uploaded before downloading the app. It is imperative that your screenshots are visually appealing to the users.

You can also upload a video to engage users and improve your CTR. Video marketing is one of the most popular ways of engaging people. Therefore, you should upload a video that explains your application and at the same time entice your audience to download the application with attractive content.

To improve the ranking of your mobile application, you can create a website about your application so that the traffic can be directed to the app store pages for download. However, it is imperative that your website is SEO friendly so that it ranks on the search engine.